While new and ever more action packed mobile phone handsets continue to slowly eat away at the digital camera market, its seems that digital camera makers are fighting back with the strangely designed Samsung i7. The camera actually has the look and feel of a mobile handset, with a rotating screen and inbuilt MP3 player.

The screen is able to rotate through 180 degrees, gyrates and has an automatic power up power down system. The MP3 player is controlled via the touchscreen navigation system which allows the user to select tracks, change settings, etc. The main camera / video system is adequate for the mass market, even if it is not exactly top of the range.

Unfortunately it seems that Samsung have concentrated a little too much on the gimmick rotating screen, and perhaps left the main camera facility a little short of high quality specifications which would really have pushed the camera towards the top end of the market.

While the Samsung i7 is more of a statement to the mobile phone handset market, it may well offer an interesting market entry option for those looking for their first camera. Possibly attractive to the younger end of the market, the Samsung i7 is more of a fashion item. Mobile phone memory is available at memory4mobiles.co.uk.